Search Engine Optimization or SEO is an integral part of any successful traffic campaign.  In Lehman’s terms, SEO is the art of understanding the search engines, and giving them want they want.  A main focus of SEO invloves obtaining backlinks.   A backlink is a text link to your site that is located on some third party website.  Search engines see every backlink as a “vote” for your website, thereby increasing your position in the SERPs (Search Engine Results Pages).

From here is gets a little more complicated for many reasons.  You will notice that your competitors will have thousands of backlinks and unfortunately, many website owners are not in the habit of letting you place links on their sites.  These are two main obstacles that your online business will need to overcome if you wish to remain competitive in the SERPs.

There are several ways to accomplish these feats, with some being more economical and long term than others.  Many turn to outsourcing link builders from online freelance providers.  This has many drawbacks including time and expense.  If your business does not have a large advertising budget, this option is not for you.

Our approach to backlinks is much different than most of the solutions available.  If your goal is thousands of targeted backlinks at an affordable price, then we have a special solution for you.  Wiht our investment of specialized software and research, we have created a sister website, Link-Press.com, where you can obtain 5,000 backlinks for under $100.

Of course, backlinks are only half of the SEO game.  The other half involves targeted keyword research and effective placement of those words within your website.  Keyword research is the process of determining highly searched but low competition keyword phrases for your website.  Your keywords should then be presented in page titles, meta tags, URLs, images, and any RSS feeds included in your website.    These same keyword phrases should also appear as the “anchor text” of your backlinks.

SEO is a very technical and never ending process.  If you are unsure of how to optimize your site, feel free to contact us to inquire about our SEO consultation service and backlink service.